Why Now

A Legacy Worth Capturing

Since 1982, the movement Nancy G. Brinker ignited has helped drive down breast cancer mortality by over 44%—through more than $3.6 billion invested in research, advocacy, and patient care, and the creation of one of the most recognized symbols of health in the world: the pink ribbon.

Yet the full story behind that movement—the promise that started it all—has never been told on film.

Promise Me isn’t just about breast cancer—it’s about the power of one person, one promise, and one purpose to ignite lasting change. It’s a uniquely American story of civic action, told through the life of a woman who refused to accept silence, stigma, or the status quo.

In a time when young people are questioning whether their voice can make a difference, this film offers a powerful reminder: it can.

We need stories like this now more than ever—to preserve an essential piece of history, to inspire the next generation of changemakers, and to show that movements still begin with ordinary people who care enough to act.